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<TITLE>It's not my style: hairdresser says she was misled on IR advert </TITLE>
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<P ALIGN=LEFT><SPAN LANG="en-us">Hi all</SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">I saw this in the age yesterday and thought members might be interested.</SPAN></P>
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<P ALIGN=LEFT><SPAN LANG="en-us">It's not my style: hairdresser says she was misled on IR advert </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">By PAUL ROBINSON, WORKPLACE EDITOR<BR>
26 October 2005<BR>
</SPAN><A HREF="javascript:NewWindow(%20'FIISrcDetails','?from=article&ids=agee');void(0);"><SPAN LANG="en-us"><U><FONT COLOR="#0000FF">The Age</FONT></U></SPAN><SPAN LANG="en-us"></SPAN></A><SPAN LANG="en-us"><BR>
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<P ALIGN=LEFT><SPAN LANG="en-us">WORK REVOLUTION </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">THE daughter of one of Melbourne's pre-eminent business families believes she was misled into appearing in the Federal Government's controversial advertisements to promote its workplace changes. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">Phelia Grimwade, who works as a hairdresser in St Kilda, acknowledged that her family had been associated with the Liberal Party. But she said she was "furious and embarrassed" when her face appeared on television advertisements for WorkChoices. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">"I was lied to and deceived. It's been put to me that I'm just a Liberal Party pin-up girl. But that's not me. I've protested against the Liberal Government. I'm into social justice," she said yesterday. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">Ms Grimwade, 22, who is a second-year apprentice, said she was told by the producers that the film shoot was to promote "health and safety" - an issue that she is very passionate about. She said she was also told that she would receive a cheque of about $1000 for the shoot, which occurred more than a month ago. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">She said she was not told that the advertisement would be used to promote the Government's workplace agenda. She has still not be been paid. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">Ms Grimwade said she signed a form that referred to a video about industrial relations "which the producer said meant health and safety". </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">"I feel so embarrassed about this," Ms Grimwade said. "What the Government is proposing is so against my personal beliefs. I subscribe to the Greens. I believe in workers' rights and to have my face on these ads is really distressing. I've had people say . . . 'it makes you look like a liar'." </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">Ms Grimwade's predicament follows claims by two Dandenong factory workers last week that they too had been misled into taking part in the ads. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">A 23-year-old welder at a Dandenong engineering firm, Calbah Industries, said he was paid two hours' overtime for his appearance. Two former Calbah workers told Channel Nine that they earned about $13 each for promoting the new workplace system - and that they too believed they were taking part in a work safety video for a Victorian health and safety authority. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">One said Calbah was rumoured to have received more than $7000 for allowing the ad to be shot at the factory. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">A Calbah representative declined to comment. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">Tom Cooper, account manager for Dewey Horton, the agency hired by the Government to produce the ads, denied his staff had sought to mislead people. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">"Anybody who participated in the advertisements signed a talent release form that stated clearly that the client was the Department of Employment and Workplace Relations and the issue was industrial relations. I can't understand what all the confusion is about," he said. </SPAN></P>
<P ALIGN=LEFT><SPAN LANG="en-us">A spokesman for Workplace Relations Minister Kevin Andrews said all participants signed forms that identified the purpose of the job.</SPAN></P>
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