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<title>The Best 99 Fundraising Case Studies</title>
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<p align="center">
<b><font size="6">Involved in
Fundraising?</font><br></b>
<font size="4">Here is the
answer you have been looking
for! </font>
<p>Since 1989, the publishers of the daily (business finance) newspaper for fundraisers
- <b>Nonprofit and Charity News</b>
- have been assisting nonprofits and charities.
<p align="center"><b><font size="3">Now you too can benefit from their expertise and
resources.</font></b>
<p>The 99 best case studies from
the archives of Nonprofit and
Charity News have now been
compiled into <b>ONE
COMPREHENSIVE MANUAL</b>. Written from a "business
finance" perspective, <b>just
one idea</b> will reimburse you
for the purchase <b>many times over</b>. <br>
<br>
<b>What are you waiting for...
</b></p>
<p>
<img border="0" src="http://objections.yoll.net/images/fcsfolder.jpg" align="right" width="150" height="182">Buy the MANUAL
with 99 case studies of the best ever fundraising programs and earned income ventures
before October 24th AND YOU WILL ALSO RECEIVE - FREE, AT NO ADDITIONAL COST six months of daily updates of new case studies by successful nonprofits and charities.<br>
<br>
<br>
The 99 best case studies from the archives of Nonprofit and Charity News
have now been compiled into <b>ONE COMPREHENSIVE
MANUAL</b>. This manual is now available for US$140 (this price
includes express delivery anywhere in the world). Plus, we will provide
you with updates from Nonprofit and Charity News for the next six months
- every day.<p>Recent purchasers of our manual include The Fundraising Institute of Ireland (Dublin), Telfair Museum of Art (Savannah, Georgia), New Plymouth Hospital Foundation (New Zealand), Save the Children Australia (Melbourne), UN Development Agency (Geneva), Metro Food Bank (Halifax, Nova Scotia), Cancer Council Australia (Sydney), PVHMC Foundation (Pomona, California), Hale School (Perth, Australia), CIMMYT (Mexico City), Asociacion Andes (Cusco, Peru), Leukaemia Foundation (Melbourne, Australia) and Papanui Softball Association (Christchurch, New
Zealand) - and many more.<p align="center"><br>
<b><font size="4">Examples: “Corporate
Partnership” case
studies</font></b><font size="4"><br>
</font><b><font size="3">from 99 Best Ever
Fundraising and Earned Income
Projects Vol.1</font></b><p><b>
Corporate adopts charity</b></p>
<ul type="square">
<li>The real estate franchise
group L. J. Hooker adopted the
charity Cystic Fibrosis two
years ago as its corporate
charity. </li>
<li>In the first year of the
relationship, Hookers launched
the Ultimate Garage Sale, and
invited everyone in the
community to drop off unused -
but saleable - items at their
600 local offices. </li>
<li>This initiative raised
$185,000, which was boosted
with a corporate donation of
$50,000. </li>
<li>This year they hope to at
least surpass that success,
particularly as the company
has organised a charity house
to be built in Brisbane with
donated materials. </li>
<li>When auctioned, this
charity house should generate
a surplus of $50,000 which
will also go to Cystic
Fibrosis.</li>
</ul>
<p><b>Companies use charities
for publicity</b></p>
<ul type="square">
<li>There is a growing trend
for companies to use charities
to generate publicity - with
or without the consent of the
charity. </li>
<li>The franchise hairdressing
chain Just Cuts took a more
responsible attitude and
earned enormous publicity
throughout NSW with its
promotion to donate $1 to
charity for every haircut in
its salons on a Saturday in
February. </li>
<li>Their PR firm went to work
and - by using photos from
local salons - was able to get
exposure for Just Cuts in
various local newspapers. </li>
<li>64 salons participated and
$25,000 was raised for the
Sydney Children’s Hospital at
Randwick.</li>
</ul>
<p align="center"><b><font size="4">Examples: “Community
Focus” case
studies</font></b><font size="4"><br>
</font><b>from 99 Best Ever
Fundraising and Earned Income
Projects Vol.1</b><p><b>
Celebrity chefs pool talents</b></p>
<ul type="square">
<li>The annual luncheon
catered by the Great Chefs of
Adelaide raises over $50,000
for the Archbishop’s Appeal,
and its beneficiary Anglicare.
</li>
<li>Most of the fine wine and
food is donated, the chefs
give their time for free, as
do students from the Regency
Hotel School - who do the
support cooking and act as
waiters for the 300+ guests.
</li>
<li>The event is held on a
Sunday at the Adelaide Town
Hall and is marketed to those
who like to have a long Sunday
lunch with friends.</li>
</ul>
<p><b>Opportunity in credit card
over-ride </b></p>
<ul type="square">
<li>If you have a large number
of affluent supporters on your
database, credit card income
could be of interest to you.</li>
<li>For example, the Royal
Society for the Prevention of
Cruelty to Animals offers Amex
credit cards to its database
of 70,000 names. </li>
<li>Amex will then pay a usage
fee back to the animal welfare
agency. </li>
<li>The numbers work like this
– if 5% of names take up the
offer, and if they each spend
$10,000 a year on their card,
and if Amex pays 0.25% on
usage, then the RSPCA will
earn $87,500 annually. </li>
<li>However the demographics
of the RSPCA supporter base
are unlikely to support these
figures – firstly a typical
supporter is unlikely to be in
an age group that would be
keen to accept another credit
card, secondly they are
unlikely to spend $10,000
annually on credit. </li>
<li>All marketing expenses are
met by Amex, and there is no
breaching of Privacy Code
legislation because you are
marketing to your own members.</li>
<li>Save the Children, AIDS
Trust, and the Starlight
Children’s Foundation are also
part of a growing number of
community business enterprises
that offer a branded credit
card issued by American
Express.</li>
</ul>
<p>
<b>Don't miss out - offer expires on October 24th, 2002<br>
</b><br>
To order your manual, just complete the form below or call <b>+61 3 8610 1022
</b>or fax <b>+61 3 8610 1023</b></td>
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